Senior Trade Marketing Manager
Kuala Lumpur, Kuala Lumpur, MY
4 hari yang lepas

Key Responsibilities

  • Develop customer / category 4P strategy and tactics in line with respective heads of national key accounts and building on global 4P strategy.
  • Manage trade marketing budget and define category trade marketing KPIs.
  • Translate brand marketing actions into customer marketing actions.
  • Contribute to category marketing plans with customer and category analysis and promotional strategy; key contact for brand marketing teams.
  • Continuous analysis of customer position, working together with National Account Managers to recommend in-store action aimed at strengthening RB's position within categories.
  • Implement category strategies and vision across customers; lead and support the implementing of RB promotional strategy across customers, in line with brand priorities and media plans.
  • Performs ongoing ROI analysis across a broad range of activities to guide effective commercial outcomes and support trade spend optimisation objectives.
  • Conducts intensive Financial Modelling to support decision process e.g. Ranging, Promotion.
  • Develops Go To Market strategies for all category reviews with major retailers.
  • Develop, initiate and execute retailer engagement programs for channel involved.
  • Continuous understanding on external factors and competitor’s activities of the channel involved.
  • Contributes to forecast accuracy via timely and accurate input into forecasting process.
  • Key Requirements

  • Prior trade marketing experience with a blue chip consumer goods company of at least 7 years, and preferably additional functional experience in either : Sales / Key Account function working with key international retailers, or brand marketing.
  • Results oriented, entrepreneurial and self-motivating.
  • Tenacious and resilient, driven to achieve even when faced with obstacles.
  • Leadership and interpersonal skills capable of building strong working relationships and influencing and customers and internal teams.
  • Strong commercial understanding of business issues / opportunities.
  • Strong communication skills, both written and oral (in English).
  • Strong understanding of sales and marketing strategy and planning issues.
  • Strong analytical skills with ability to develop strategies, tactics and measurable implementation.
  • Equality

    In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.

    RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law.

    All hiring decisions are made based on merit, competence and business need.

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