Brand Activation Executive
British American Tobacco (Malaysia) Berhad
Kuala Lumpur, Malaysia
3 hari yang lepas
source : WOBB Sdn. Bhd.

Responsibilities : 1. Prepare agency brief based on agreement of campaign scoping : · Establish campaign background and objective with the right product proposition · Target audience and SOBs · Rational and emotional belief · Purchase drivers and barriers · No.

consumers required for trial to hit KPIs 2. Development of the 360 campaign strategy and plan including : · Consumer and retailer touchpoints required · Deployment plan · Creative adaptions and key message requirements 3.

Creative development of consumer engagement touchpoints which are relevant to campaign objectives (i.e. lighters, macaron, sound pod, scent pod, etc) 4.

NTA / Trina / Adhoc STA as 121 Platform : · Creative development of comms and touchpoints · Production and deployment of touchpoints · Outlet targeting and routing · Development of overall M.

O and outlet targeting · Activation performance monitoring and evaluation 5. FFOP - Development of M.O and outlet targeting 6.

Development of posters, banners, email blast, PC wallpaper and screensaver, ad hoc HQ events (What’s Up session) incl. Corporate Conference, EdX engagement, market attachment, CI cascade.

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