Marketing Head
electrolux
Malaysia
3 hari yang lepas

JOB.TITLE

Position ID : REQUISITION.ID

Sector : CUSTOM.SECTOR

Functional Area : CUSTOM.FUNCTION

Location : OU.LOCATION, REQUISITION.ADDRESS

Number of Openings : One

Reporting to : General Manager

Employment Type : Permanent

Apply By : November 30, 2019

POSITION DESCRIPTION :

At Electrolux, we are passionateabout improving everyday life for millions of people and the planet. It’sembodied in everything we do.

We believe that great tasting food brings peopletogether. That our favorite clothes bring out the best in us. And that healthyhomes are places we thrive in.

The mission of the Marketing Head is to create simply outstanding experiences withactivation of all touchpoints in the consumer journey.

In thisrole, you will drive the design, development and implementation of marketingstrategies and programs, using consumer insights, business and marketintelligence, to drive a consumer centric approach to growing the brand andbusiness in the market.

You willpropose, develop and implement marketing plans, and recommends initiatives andbest practices to support the organization's short and long term businessobjectives, while ensuring that our brand is represented according toprinciples and that guidelines are applied consistently throughout.

POSITION REQUIREMENTS :

Overall strategy and planning

Define local marketing strategy and plan, as part of cascade from cluster / BA strategy + follow up on execution in the market

Deploy maturity roadmap and follow up lead development in each team accordingly

Guide the building and approval of campaign plans designed to drive brand and business goals

Ensure adherence to guidelines while encouraging local adaptation and thinking to maximize our deployment in market (particularly at retail)

Participate in agency meetings. Ensuring that our investment is maximized and our operating model is optimized

Synergize agencies in market, with particular focus on remuneration model and value for money

In charge of overall marketing budget management

Excellence in execution

Ensure that we optimize our activation and roll out of campaigns and other marketing activities to maximum impact

Follow up on execution by reporting to senior leadership (country GM and Cluster director) on status, measurement and follow up

Ensure our brand value is maximized but delivering high quality marketing materials at all touchpoints

Team Management

Manage the local marketing for excellence and development of employees according plans in Talent One

Ensure growth opportunities are provided and met where planned

Ensure annual reviews and development plans in Talent One

Commercial triangle andcollaborative leadership

Ensure commercial triangle meetings are scheduled and attended by functional leaders (collaboratively), driving the agenda and ensuring valuable output

Lead marketing initiatives based on findings in CTC meetings, to adjust course of annual plans based on business need

Planning and approvalof consumer promotions

In collaboration with sales and product teams, ensure that there is an annual plan for consumer promotions that maximize ROI

Ensure brand-led sales driving philosophy is applied to every promotion

Own overall calendar of promotions and approval process (with finance) to ensure ROI / self funding is adhered to

Require and ensure that follow up of each promotion is done

JOB.MINIMUM.QUALIFICATIONS

Minimum Qualification

JOB.MINIMUM.QUALIFICATIONS

  • University degree in Marketing or related area.
  • 10+ year professional experience in marketing experience.
  • Fluent in English (oral & written)
  • Passionate about delivering simply outstanding consumer experiences.
  • Extensive experience in marketing including retail, social media, paid media, campaign, consumer lifecycle management.
  • Strong project management skills with the ability to lead multiple complex projects in a fast-paced, deadline-driven environment with multiple stakeholders.
  • Ability to think in a creative and strategic way, but adept at delivering operationally.
  • Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across regions and functions.
  • Ability to learn fast and adapt well in unfamiliar situations.
  • Strong analytical skills and data-driven thinking.
  • Proven practical experience in applying testing / experimentation methodologies and optimization strategies.
  • COMPANY DESCRIPTION

    Electrolux shapes living for the better by reinventing taste,care and wellbeing experiences, making life more enjoyable and sustainable formillions of people.

    Through our brands, including Electrolux. AEG, Anova,Frigidaire, Westinghouse and Zanussi, we sell more than 60 million householdand professional products in more than 150 markets every year.

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