The Government Liaison primary responsibility within the Corporate segment of Sales is to achieve set revenue target delivery for the Corporate segment and government bookings.
To implement and maintain a commercially effective Sales Plan to promote the Centre, its facilities & services to achieve KPIS and a profitable business mix deriving from, PETRONAS group of companies, Government ministries and their agencies across all sectors of business for the Centre.
Scope of the Position
The Government Liaison (GL) reports to the Director of Sales (DOS) and is responsible for stabling the Centre’s image and the identification of new areas for sales revenue within PETRONAS Group, Government ministries and their agencies.
Initially the emphasis will be on the establishment of business links and once established maximizing venue occupancy and yield from government related events at the Centre.
The incumbent will be expected to have the following competencies :
Knowledge and understanding of local and national government ministries and their agencies with an extensive network of local contacts.
Awareness of the principles of good sales and yield management practices.
Knowledge of venue capacities and venue limitations.
Knowledge of budgeting and forecasting.
Knowledge of issues important to the management and staff of the Centre as they relate to the government sector business.
Ability to communicate with staff at all levels within the company and with customers and civil servants.
These may be demonstrated by :
A tertiary qualification in hospitality management or similar training in sales processes.
Previous experience at a professional level in management of hotels or purpose built convention centres.
Well developed communication, organizational and negotiation skills.
Previous experience in the management of a sales area and contracting process with particular relation to government sector sales.
Tertiary qualification in hospitality management or similar training in sales process.
Proven management skills.
Ability to communicate in writing and verbally with staff and customers and possess a high level of computer literacy.
Previous experience at a personal level in management of hotels or purpose built convention centres.
Particular experience in the management of a sales area and contracting process with particular relation to government sector sales.
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