Digital Content Executive
PropertyGuru Group
Kuala Lumpur, Malaysia
28 hari yang lepas

The role :

This role reports to the Marketing Manager and is based in Kuala Lumpur. S / he will be responsible to conceive and write well-

researched and share property content that would be of high interest. S / he needs to be digital savvy and helps develop and execute content marketing strategies to achieve business objectives.

Responsibilities :

  • Curate and create property content, including but not limited to articles, blogs, reviews, infographics and social media content
  • Enhance and improve organic traffic performance via different channels
  • Collaborate with the wider team in content conception, creation, promotion, and measurement
  • Use analytical data to measure, track, and refine content to improve effectiveness
  • Requirements

  • Bachelor’s degree in Marketing, Mass Communications, Advertising / Media or equivalent
  • Background in writing, or you could just be witty and good with words
  • Experience in creating content for the web and growing traffic organically
  • Knowledge of Google products such as Google Analytics, Search Console, Keyword Planner is a plus
  • Fundamental understanding or experience of various SEO related metrics and concepts such as keywords, share of visits, domain authority etc is preferred
  • Quick thinker, creative and great story teller
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