Director of Sales & Marketing
Frasers Hospitality Pte Ltd
Capri by Fraser, Johor Bahru
13 hari yang lepas

We are currently looking for suitable candidate to join us as Director of Sales & Marketing at Capri by Fraser, Johor Bahru.

The job incumbent will work under the guidance of the property General Manager to drive the sales team in accordance with the business and marketing plan and budgeted revenue objectives set for the properties.

As this is a new property, the Director of Sales & Marketing is also responsible for the setting up of the Sales Department and ensuring that the policies and procedures are compliant to the local legislations and Frasers Hospitality corporate guidelines.

Responsibility :

  • Responsible for initial pre-opening activities, including setting up of the Sales Department, establishing policies and procedures, SOP and department staff recruitment.
  • Works closely with Frasers Hospitality Corporate office to ensure pre-opening milestones are achieved.
  • Optimize manpower and performances to achieve Sales target.
  • Work with General Manager, Regional Director of Sales & Marketing and relevant parties to develop a marketing plan that identifies market niche and segments and formulate a tactical plan to achieve sales goals and targets.
  • Establish / review account qualification criteria and use market research to identify and secure priority accounts.
  • Maintain responsibility for selected key accounts
  • Monitor and review sales production and adjust sales activities, account coverage and sales priorities in order to achieve planned goals.
  • Co-ordinate close frequent and open communications between Regional Director of Sales and Marketing (Corporate Sales) and the properties
  • Propose and oversee the set-up of a viable sales administration system covering portfolio and database management to meet sales team’s needs, as well as to audit the system and monitor its maintenance
  • Optimise room utilisation by accessing the demand and supply for rooms
  • Lead, manage and motivate an effective team of sales professionals to achieve budgeted sales
  • Establish team sales goals and allocate key accounts to each member
  • Provide all necessarily coaching to the sales team
  • Requirements :

  • Degree in Business / Marketing or Tertiary qualificatons in in hotel management.
  • Minimum 10 years of sales experience in hospitality industry with minimum 2 years of managerial experience as Director of Sales & Marketing in an international premium hotel chian or serviced apartment
  • Strong in RFP & familiar with Consortia programmes
  • Proven record of success in key account management
  • Pre-opening experience preferred
  • Effective leadership and coaching skills
  • Excellent people and communication skills
  • Good oral & written English skills
  • Literacy in software application, preferably in travel and hospitality operating software
  • Must have the rights to work in Malaysia
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