Campaign Specialist
Lyreco
Johor
12 jam yang lalu

Job Description

A) CAMPAIGN PLANNING AND EXECUTION

1. Drive marketing planning aligned to sales and industry strategies for specific campaign

2. Plan the tactical mix and internal operational flow that maximizes customer acquisition through qualified leads

3. Ensure continuous testing, exploring, and optimization of marketing tactics and content through data driven analysis

4. Focus on the customer journey and set up the right tactical mix to deliver the right content at the right time based on customer needs and behaviors

5. Require proposal on objective and target for each campaign

6. Experienced with using a mix of tactics to deliver relevant content to target audiences that drive positive conversion

B) COLLABORATION AND INTERFACE

1. Collaborate with Product Marketing, Project Based Marketing, and Digital marketing internal stakeholders to ensure execution of content marketing to all relevant audiences and targeted accounts

2. Proactively engage with the direct and indirect sales teams and partners to communicate, coordinate, and optimize the impact of marketing activities

C) REPORTING AND ANALYSIS

1. Provides key analytics and forecasting

2. Provide reporting of all campaigns including performance and optimization plans for marketing campaign

3. Ensure that each marketing activity is tracked and measured

4. Provide insight to aid in shaping effective campaign to drive revenue

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