Broadband Direct Marketing Senior Specialist
Menara Maxis, MYS
6 hari yang lepas

Why does this job exist and why is it critical?

The successful incumbent is responsible to steer and shape the strategy to run broadband / Fiber lifecycle management within the consumer base with the objective of driving value creation.

This involves creating the right consumer propositions that are relevant for the identified target segments and subsequently work with campaign team to create programs to drive adoption of these propositions.

What are you accountable for?

Lead the PnL management for the Maxis Broadband segment to achieve targeted revenue and other KPIs

Generate relevant customer insights to recommend the right interventions to achieve the targeted value creation

Ensure Unmatched customer experience for the Broadband segment by ensuring the optimum engagement across all touch points

Work and develop campaigns to create programs to drive adoptions of relevant and profitable products to each sub segment

Key contributor to drive personalization and customization ambition, driving the building of digital capabilities for enhanced customer experience / journey

What do you need for this role?

  • Bachelor's Degree in a relevant discipline
  • 6 to 10 years of total working experience with a minimum of 5 years in base management, product management in fibre / broadband or related portfolios
  • Working knowledge in broadband, smart homes, IoT is an added advantage
  • Possess strong data analysis skills
  • Experience in working with data to generate insights and track KPIs, product ideation, business strategy, delivering large initiatives involving wide stakeholders
  • Advanced knowledge in excel and good communication, logical reasoning, advance powerpoint presentation skills

  • Personal traits : Positive, Passionate, Collaborative, A self-starter, Ability to perform under pressure in a challenging environment and A team player
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