Manager Marketing
Malaysian Resources Corporation Berhad
Kuala Lumpur, Malaysia
2 hari yang lepas
source : Wisdom Jobs

JobResponsibilities Plan and execute an integrated advertising program to enhance tenant sales and generate positive results for the overall success of Mall Plan and implement targeted consumer initiatives such as direct mail shopper incentive programs and email social media and other appropriate advertising mediums Plan and implement Malls special events including tenant coordination entertainment vendors decorations and value-

added opportunities Coordinate a community relation program that makes the Mall an integral part of the trade area and a community resource Evaluate the effectiveness of key marketing activities in terms of sales results consumer response publicity value tenant success and community support Conduct and evaluate primary and secondary research as needed to evaluate program effectiveness assist with planning assess competition and be proactive in marketing efforts Participate in development administration and maintenance of the complete yearly allocated marketing budget including non-

event and non-advertising related items for the assigned center Prepare and provide regular verbal and written reports including marketing plan summary sales updates public relations value competitive analysis traffic counts etc to corporate and center management investment partners and other designated parties Requirements Bachelors degree with in marketing advertising journalism communications or related field Eight 8 years in retail and or related shopping center experience tourism and or entertainment venues Understanding of existing retail offerings demographics in trade area and regional market Ability to effectively present information and respond to questions from management tenants clients customers and the general public Ability to negotiate with outside vendors to arrive at working arrangements beneficial to the center and its initiatives

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