Senior Manager Mall Marketing
Company Confidential
Kuala Lumpur, Malaysia
2 hari yang lepas
source : Wisdom Jobs

Job Scope Day-to-day responsibility for all marketing communications for the mall to both the consumers and the retailers Develop and implement ATL and BTL marketing campaigns and brand strategies to achieve sales targets from creative brief through to analysis and recommendations Budget management of campaigns to be in line with overall marketing budget Assist in preparing Annual Marketing Plan and ensure that marketing objectives are achieved measured and reported to all relevant stakeholders Assess the effectiveness of the mall website newsletter Implement content improvements and new features to meet on-

line objectives Coordinate retailer newsletters and look for methods to improve communication via other media Provide communication solutions for all events and guest service promotions which include managing internal guest literature package updating mall guides directory boards and general guest services literature Work effectively with internal departments esp leasing sub-

brands and guest services to ensure optimum business effectiveness new store openings launches events changes to procedures staff newsletters Develop and manage relationships with retailers head office suppliers retained agencies to ensure cost efficiencies and brand guardianship is achieved at all times Work closely with agencies to develop yearly media plan and ensure timely and top-

class implementation of all marketing communications Requirements Candidate must possess at least a Bachelors Degree Post Graduate Diploma Professional Degree any field At least 10 year s of working experience in the related field is required for this position Solid understanding of budgeting planning advertising promotion community relations public relations and sponsorship Well versed in Project Management andBudget Management

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