Responsible for brandmarketing by actively plan and implement initiatives to grow marketshare / category for the assigned category portfolio.
Your responsibilities wouldbe to :
Chooses target consumers by using attractiveness and abilityto win, develops consumer insight, and understands target consumer perceivedvalues of brands.
Build strong brands and generate strong brand buildingresults
Delivers tastiest and healthiest food / beverage experienceswithin brand portfolio
Understand shopping behaviors and motivations of targetconsumers, helps design shopping experiences that delight consumers / shoppers.
Develops brand portfolio strategy, contributes to pricing and promotionalstrategy, proposes brand portfolio for key channels and key customers
Develop and successfully execute Bigger, Bolder and Betterinnovation & renovation for brands
Manages the development and execution of strong functionallyaligned brand and ICP plans, responsible for the performance, health andstrategic alignment with the Market.
Responsible for the development of OBIs and Big Ideas,engagement strategies and the creation of attractive and rewarding brandexperiences.
Works in partnership with communication agencies and ensures allbrand communication contributes to enhancing the company image.
Demonstrate leadership and facilitate development of theteam
You must have thefollowing :
Degree holder with at least 6 years’ of marketing experience
Experience in products launches would be added advantage
Candidates with experiencein FMCG industries will be preferred
Other attributes that weare looking for :
Good communication and presentation skill
Good stakeholder management and customer management
Good team player