THE COPYWRITER WILL be expected to develop unique, creative content to effectively brand and promote the Group via marketing communications, publicity materials and advertisements.
Job responsibilities include :
Studying and understanding products and services to derive key selling features.
Designing appropriate and salient messages, and proposing theme, style and length of copy materials to senior management to determine the most suitable approach to reach the target audience.
Working with the Marketing team to develop original ideas for advertising and promotion, names for products / services, slogans and other promotional materials.
Assisting with drafting of customer service scripts.
Establishing strong relationships across departments, and developing an understanding of client needs, marketing and branding strategy and operational capabilities.
Working closely with the graphic designer to architect and implement the overall look and feel of the outbound communications materials and website offering.
Looking for efficiencies to improve the speed to market.
The ideal candidate undertakes an observant and inquisitive approach to people and their environment, and has a good insight into human behavior and what motivates people.
Requirements include :
A solid Bachelor’s degree in PR, Communications, Marketing, English Literature, Journalism or related fields. Relevant business, marketing, and public relations coursework is helpful.
Excellent command of English language. Knowledge of Mandarin would be advantageous.
Adept at juggling multiple projects while meeting demanding deadlines.
Strong team player with strong analytical, organisational and communication skills. Great attention to detail.
Basic knowledge in graphic designing would be helpful.
Individuals with a good sense of humour and knowledge of popular culture are preferred.
For experienced individuals, please submit samples of your past work in your application.
Fresh graduates are encouraged to apply.