Operations & Research DirectorManager/Team Leader
Kantar Media
Malaysia, Kuala Lumpur
7 hari yang lepas

Kantar Media

Media monitoring that’s beyond measure

Operations & Research Director

Kuala Lumpur, Malaysia

Reporting to the APAC Managing Director, the Operations & Research Director will lead the panel operations and research team.

This role shall have the overall responsibility for activities relating to all operations, research, methodological and data integrity matters in relation to the performance of the Dynamic Television Audience Measurement (DTAM) panel and the overall service provided to Astro.

The Operations and Research Director will represent Kantar Media in relation to operational quality, research methods, data integrity and panel performance at meetings with Astro and will oversee operational and panel administration teams to deliver a best-

in-class solution to Astro and third parties.

Leading the way in the exciting world of media research, we provide the most accurate and comprehensive intelligence on media consumption, performance and value.

At Kantar Media we power media choices. Our insight, expertise and best in class data and services help clients to measure, monitor and select the most effective media.

Join us and you’ll be part of 30,000 colleagues and 9 world leading research, data and insight brands at Kantar. At the heart of WPP, our unique consumer insight inspires clients to flourish in an extraordinary world.

Key Outcomes :

  • You will manage and advise on panel operations; including the maintenance of the panel in ways designed to achieve continuance of correct representation of the population and collection of unbiased audience behaviour, and maximise co-
  • operation from panel members.

  • Perform analysis and reporting of sample composition and balance.
  • Oversee DTAM methodologies; including capping and PIV algorithms, weighting of the sample and any methods needed to derive audience estimates from the viewing behaviour of the panel.
  • Liaise with Kantar Media UK central RPD development and support team regarding service enhancements.
  • Perform analysis of audience and operational tracking data to identify trends or audience data artefacts caused by the operational performance of the panel.
  • Respond to data queries generated from Astro or other DTAM subscribers.
  • Key Capabilities :

  • The candidate will possess experience working in an operational role including panel administration / management processes and systems.
  • Excellent people management, staff development and leadership skills, in a cross functional / matrix team.
  • Able to understand and interpret data from different sources.
  • Robust maths and statistical skills and an interest in statistical and research methods.
  • An ability to explain technical concepts to clients, and a creative approach to communicating data and bringing research to life.
  • Demonstrable presentation skills will also be important along with an ability to relate well to clients.

  • Good attention to detail.
  • Able to juggle several tasks at the same time.
  • Willing to go the extra mile in order to maintain client satisfaction
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